This watch is more exclusive in everything and as a consumer I would have assumed a price of just over 45,000 euros, in line with the average price of the segment. In this case, however, we are talking about the re-edition of the first Speedmaster, made mostly in white gold. Then fake rolex other factors come into play, some of which are intangible and the brand’s perspective comes into play, which in my opinion includes the analysis of the vintage market: an original 1957 Speedmaster, assuming you find one of the same age and in good condition, exceeds the 110,000 Euros on the marketplace (auctions therefore excluded).
At € 81,000, the Omega Speedmaster 321 Canopus Gold ™ is aimed at anyone who owns an original CK 2915 or would like one. That potential customer can now turn their gaze to the reissue, with arguably more modern and rich content, and they want this watch, regardless of the price-complication ratio (within certain limits). It is a positioning logic that makes sense from the brand’s perspective and simultaneously aims to further elevate the hype around the Speedmaster. It is therefore a message with a stronger meaning, and as such it made a noise, fake rolex and which will spread across the Speedmaster range, trying to enhance it more and more.